Monday, March 13, 2017

Your Online Shopping Sidekick - A KudosReading Educator Special

gostylebar, fashion for teachers, shopping help

It was inspiring talking to Nicole - She is passionate about helping people find the right fashion pieces.  After 10+ years in retail management, she built this app to help people boost their confidence by looking great!

"I love to help people and when I built Stylebar it was my mission to be the app that is your fashion must have for shopping. For busy women or men, we are your daily treat to yourself. (your 'I Love Me')"

A fun interview with 
Nicole, CEO and founder of @gostylebar

1.  When did you realize you wanted to be an entrepreneur?

I realized I wanted to be an entrepreneur while I was getting my MBA at Santa Clara University.  I found the entrepreneurship programs interesting.  I had an opportunity to join an accelerator with a startup.  Before the applications were due, it was a professor who asked me, "Why don't you do your own business?"  That question was so simple but it sparked that initial fire.  I thought, "Yeah you are right, I should start my own business.”   I always had followed the traditional path of ‘working your way up the ladder’ in my career. But I have to say, working as my own boss has been the most fulfilling and rewarding job I ever had.  And it was all because a professor gave me a different perspective.  If it wasn't for that teacher, I may have never created Stylebar.

2. Is there a story behind your brand and color? 

Stylebar, gostylebar, fashion app, stylist I wanted to choose a color that represented not just my company, but also our clients and myself.  My logo is something I see every day so I wanted it to be symbolic.

The color orange has an enthusiasm for life, the color orange relates to adventure and risk-taking, inspiring physical confidence, competition and independence.  Those inspired by orange are always on the go! 

We needed a company name, so we felt our app should be a place where it is fun, social and a place you want to go back to again and again.  Of course, being grad students we said “bar"… Stylebar.

3. What has been the biggest challenge in owning your own business? 

The biggest challenge for me was that I wanted to create a fashion technology but I wasn’t a software engineer.  Much of my own experience has been in merchandising, sales and personal styling.  I know how to build client relationships and give people excellent customer service.  I had to overcome certain tradeoffs when building our Stylebar app.  For example, we started small with  a website  and tested out all of our features before investing into a mobile app. This made our development time longer but less risky.

4.  What is one piece of advice you could give to teachers or kids who want to start their own business for the first time?

Make sure you do your research before diving in.  Make sure there is a real need to the problem you are trying to solve.  Stay away from neg-bombs (negative people), they will never understand what you are trying to achieve. 

5. If you can earn a KudosReading badge which one would it be and why? 

I love to learn!  Books are like food for the brain.  I like to read stories about adventure, autobiographies of fellow girl bosses and history books are also my guilty pleasure.  Currently I'm reading 'Rework' by Jason Fried & David Heinemeier Hansson, a business book.   I usually finish a book in a week, then I write down some takeaways in my daily planner.  That way I see them everytime I open up my calender (which is a lot!).   It is my motivator to keep pushing forward and stay creative.   

Hey KudosReading educators! Want to 'treat yourself'?  download Stylebar and type the secret code in the chat.  You will be entered into a drawing for $100 to spend on your favorite Stylebar retailer.  If you didn't see the email with your code email  

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